Attitude, Skills, Knowledge.
All the pieces matter.
Over the years, ever more companies have found out about the economic significance of cross-cultural competence. What initially sounded like “nice to have”, very soon became a “must have”. Too many projects did not achieve the intended results because one did not succeed with motivating the local staff members and creating mutual understanding. For successful cooperation it is not essential how good somebody’s Chinese, Russian or Spanish is, but what counts is the “personal level”. Cross-cultural competence achieves exactly this – and our approach creates cross-cultural competence.
Cross-cultural competence is much more than just a compilation of dos and don’ts. Our ASK training approach enables the members of your staff to easily cope with local challenges. In this context we shed light on factors which, by their interplay, account for cross-cultural competence.
- Attitude describes the attitude towards people from a different culture. The preconditions for promising cooperation are open-mindedness, impartiality and patience. Also necessary is a considerable amount of self-reflection and the ability to react to unexpected events.
- Participants will acquire skills by help of appropriate exercises on their own communication, behaviour and interaction repertoire. In this context, their skills of dealing with people from a different culture will be extended.
- Knowledge creates the information your need of the culture of the host country. Our participants receive helpful background information which will help them to better understand situations. This again will positively influence the participants’ attitude.
Cross-cultural competence results from the ideal interplay of these three factors. They are key for your success.
You would like to receive detailed information about our approaches? On this, you are welcome to contact us directly.